Jul 7, 2011

Will Google+ spoil the Facebok IPO party ?

Google has been highly successful in creating a tremendous amount of buzz (not wave !) around Google+, it's social networking product.At least my view is that the gates were only semi-opened for users to create this hype.
While the Google variant of social networking too would ride on vanity and time-kill capabilities that users can harness like Facebook, in a bunch of ways, it is different - Circles and Hangouts.
Basically, the biggest gaps in FB were unwanted wall flooding and unintentional network expansion - the former being a function of the latter.
With Circles. Google+ brings in the opportunity for people to recreate their networks with the right people and separate them into water-tight rooms for selective information dissemination.
Which is cool because that's how it is in real life.
Hangouts is another capability which lends from real to virtual .. it's a morphed incarnation of groups and only better, because one can create dynamic groups with different set of people, on the fly.

So,will these be strong differentiators for Google+ to eat up a sizable chunk of the FB share and take the sheen out of their IPO plans ?
It's highly likely. Because of the hype that Google has created, complimented by the fatigue that some users have started to feel in FB.
Have a look at this, when FB was launched, it's traffic was a reciprocal of what Orkut went through :
Can Google+ give it back to FB in the same way ?
I just looked at Google trends to see if there's a decent number of searches being done for Google+ and check this out, the trend in the bottom reflects FB and + in reciprocal trends !

It will be an interesting battle to witness..

1 comment:

Kapil Chhabra said...

Interesting analysis. To me G+ is U-turn.. a beginning of returning back. FB led us to be totally social - with everyone. G+ is taking us back to the reality where we live in.