Jun 22, 2010

The truth about innovation

People care more about what new they can do as opposed to what problem they can solve.
It's true.We are so smitten by the novelty of things that we staunchly believe innovation to be"creating something new".If it's new, it's cool !
But if you really go subcutaneous on every innovation - they are solving some problems or addressing unmet needs.Picking up some examples from day to day life :
# cup holders, power windows, remote locking, windshield sprayer in cars
# laptops, lighter laptops, smaller laptops, even small laptops with better battery
# modular kitchen
# ziploc bags
# hand blenders
# multiple doors, external display in refrigerators
# split a/c units
# the iphone

.. to name a few. Now just as you scan this short list, what is the most interesting but common thing that strikes you ? Each of these features / products shakes the industry, becomes the coolest thing around and then goes on to be the de-facto standard or even a hygiene factor if you will.
And that's the beauty of solving a problem.Innovation and coolness become an easy beneficial side-effect.

I mean Apple did not go on and say, let's make an incomprehensible portable music device or a ground breaking telecommunication device .. they saw a domain that had some pain points and some unmet needs.I mean Nokia has been making phones for years, for crying out loud and they launched hundreds of models..

It's not what new you create, it's the how that is the separating line..

1 comment:

prash said...

I concur. Well said...